volvo showroomFor the Volvo Retail Experience, car manufacturer Volvo has developed a new concept for their showrooms, which will be carried through universally. A warm, Scandinavian, open design for offices and meeting rooms. The showrooms are above all light and the maintenance areas open. In these areas the "customer experience" is central, and for the ceilings in several of these areas a Derako solid wooden grill and linear system were chosen.


Volvo VRE-concept

The Volvo Retail Experience (VRE) concept for the showrooms originates from a cooperation between Volvo Cars, Wingårdh Architects and Senab. But the concept is more than just a new design; the interior must also reflect Volvo's identity and values. In the Netherlands, Peelen Interiors were awarded the contract for the implementation of the VRE-concept. For the make-over, from the point of view of modernising the dealerships, the Derako solid wood ceiling systems have been chosen. They not only suit the design objectives within the concept, but they also have a positive influence on the acoustics of the areas concerned. Meanwhile various Volvo-dealerships in Germany, France, Belgium and The Netherlands have been fitted with solid wooden Derako systems.



Solid wooden ceilings - grill and linear

volvo lineair systeemFor the transformation of the dealerships Derako grill or linear ceiling systems are used. In order to maintain the natural, characteristic and warm appearance of the wood, American oak with a clear finish was chosen. In the grill system the slats are fixed together with black aluminium dowels.


Also unique ceiling shapes - arched, curved and bends

Both the Derako grill and linear ceilings can also be installed in curved or arched spaces. In addition, for the grill ceiling there are CNC and fan shaped panels available that enable unique curved shapes or corner transitions to be created.


New - solid wood grill ceiling with API Cross-Lock system

The Derako grill ceiling can now also be supplied with a specially for Derako adapted version of the API Cross-Lock system. This system ensures an improved stability and dimensionally stable suspension of the grill panels, which gives even greater design freedom.


Refurbishment - simple installation and dismantling

volvo showroom2

The installation of the systems, in existing spaces, is simple. Derako can supply the entire system pre-fabricated. Installation is done with 'quick action' hangers or nonius hangers. The grill panels or slats can always be easily dismantled.


C2C, BREEAM, LEED and maximum design freedom

The Derako ceiling, wall and façade systems offer a large amount of freedom of design and are available in various sustainable (FSC® or PEFC) types of wood or bamboo. With the three variants of the linear system and several grill versions, there is always an implementation form that will provide the desired appearance. All Derako systems are Cradle to Cradle® certified and contribute to obtaining BREEAM and LEED credits.


Further Information

More photo’s of the VRE-implementation can be found under the menu-item 'Projects'. And please do not hesitate to contact one of our Derako advisors.